IEC Materials Big Idea: Youth fighting back against tobacco industry Campaign 1: Common Misconceptions/Misconceived Ideas Campaign 2: Peer Pressure Campaign 3: I look cool & stylish when I smoke - Stopping the trend Campaign 4: Smoking to Release Stress & Heart Break Campaign 5: Stop Smoking Save Money Campaign 6: Street Children Campaign 7: Responsibility of Teachers Campaign 8: Responsibility of Parents Campaign 9: Illiterate Persons General Messages for Tobacco Control